Design and creation of the website implementing SEO strategies.
Creation of the website, reflecting the style of the brand and creating content based on a previous study of keywords in order to position it in Google.
Online training courses specialized in maritime, fluvial and port security and safety. Its primary clients are port companies, port facilities & maritime terminals.
Creation of the website, reflecting the style of the brand and creating content based on a previous study of keywords in order to position it in Google.
To generate leads and raise awareness for our maritime security academy in the new Mexican market, I implemented a multi-platform campaign. This included creating a targeted landing page and launching Meta Ads optimized to drive website registrations.
Following registration, potential students received an automated email with information about the upcoming webinar and the academy’s online courses. A pre-recorded webinar with an instructor allowed for scalability and flexibility.
The campaign successfully reached our target audience, as evidenced by a strong 43% participation rate in the live webinar. This engagement with individuals who matched our ideal student profile demonstrates the effectiveness of the strategy in building brand awareness within the Mexican market.
Understanding the importance of targeting their primary clients, which include port companies, port facilities, and maritime terminals, we conducted extensive keyword research to ensure optimal reach and engagement in the search campaigns.